Meet The Business Franchise Consultant Team

Work with a team that’s built businesses, supported franchisees and understands what it takes to make a confident investment. Our role is to provide honest guidance at every stage of your journey toward franchise ownership.

25 Years

Building Businesses

17 Years

A Master Franchisee

150+

Franchisees Supported

5

Businesses Owned & Operated

Exit

Built, Scaled & Sold

An independent consultant with FranChoice, the network behind 30,000+ franchise placements over 25+ years.

our story

Why Todd Mayo Started Franchise Made

My father never had a W-2 job. He owned his own business, and I grew up watching the ups, the downs, and the heartaches that came with it. Some years were fruitful. Then the economy would turn. The oil crisis of the 1970s hit, and his business took a blow he had no control over.

I started my career in sales after studying marketing. I quickly realized that entry-level marketing was largely administrative, so I went straight into sales instead. I was good at it, moved into management, and eventually left the corporate world for startups.

Some of those companies were highly successful. Others failed spectacularly. But startup life meant rolling the dice every few years and, sometimes, starting over. When one company succeeded, my position moved from San Diego to Minneapolis. With a family in San Diego, two kids, and a mortgage, I decided I wasn’t willing to keep betting my family’s stability on where the dice landed.

That led me to franchising.

A friend who had already bought a franchise walked me through the process. I never hired a franchise consultant for that first business, but in many ways, he filled that role, and it made all the difference.

I bought a commercial building cleaning and maintenance franchise as the master franchisee, essentially becoming the franchisor in my market. The model gave me recurring contracts, predictable revenue, and a business built around supporting franchise owners rather than managing a large employee base.

I ran that business for 17 years, growing it to 150 franchisees across two markets before eventually selling it to a local buyer.

Across my career, I’ve been a partner or sole owner in five businesses, four of them in franchising.

Then people started calling me- my sister, a neighbor, friends of friends. People in their forties, fifties, and sixties who wanted to buy a business of their own but didn’t know where to start.

I found myself helping them navigate the same questions I’d wrestled with myself: What kind of business fits my life? What should I be looking for? And how do I know if an opportunity is actually right for me?

Eventually, someone I had referred a few people to pointed out that what I was already doing was franchise consulting. They asked me why I wasn’t doing it professionally.

That question led to Franchise Made.

Franchise consulting found me, in the very best way. For a long time, I thought everything I’d learned throughout my career would simply become stories I’d tell my grandkids. Then I realized I had a wealth of experience to draw from, having operated four franchises myself, and that experience could help other people navigate their own path to franchise ownership.

The Values That Guide Our Process

The Right Fit Comes First

The right franchise isn’t always the biggest brand or the fastest-growing concept. It’s the one that aligns with your goals, finances and the life you want to build.

Honest Advice, Every Time

If you’re not ready, we’ll tell you. Sometimes the best decision is to wait, save a little longer or keep exploring your options. Our priority is helping you make the right decision, not the quickest one.

A Process That Moves at Your Pace

Buying a franchise is a major decision. You’ll never be rushed, pressured or pushed toward an opportunity before you’re ready.

Independent Guidance

We’ll help you understand your options, ask the right questions and make confident decisions every step of the way.

Founder · Franchise Consultant · San Diego

Todd Mayo

Todd is a San Diego based business franchise consultant who works like a mentor, guiding aspiring franchise owners through a structured, diligent opportunity-finding process. He holds a soft spot for first-generation immigrants and career changers who never had anyone show them that ownership was possible.

His credibility comes from lived numbers: 25 years in business ownership positions, 17 years as a master franchisee, more than 150 franchisees managed, five businesses built, and a franchise scaled to a successful exit.

"I don't measure success by placements. I measure it by helping people make the right decision."
- Todd
Business Development Manager

Angela Fajardo

Angela brings more than 20 years of experience driving business growth through brand strategy, customer acquisition, digital marketing and business development, with an MBA from Georgetown University. She has led marketing initiatives across healthcare, professional services, consumer products and entrepreneurial ventures.

"Family is at the center of who Todd is, and I think that carries into the way he works with people. He understands that choosing a business isn't just a financial decision- it affects your time, your family, and the kind of life you're trying to build."
- Angela

Proud Partners of FranChoice

Franchise Made is an independent consultancy within FranChoice, one of the most established franchise consulting networks in the country. Todd knows the FranChoice founders personally. In his words, the founder is “a grandfather of this industry. He basically invented franchise consulting.” For candidates, the affiliation means access to a curated portfolio of prescreened brands, deeper data, and the same honest guidance at zero cost.

25+ Years

As a National Network

30,000+

Franchise Placements

Every Brand

Prescreened Before You See It

People We've Helped Along the Way

Angel Proa
Angel Proa
Surface Experts Owner
“He is the guy. For first-generation immigrants like me who have the goal and the vision, Todd is the person to talk to. He's the guy you want on speed dial.”
Peter dePenaloza
Peter dePenaloza
Venture Capitalists Partners
"Todd and I owned several franchises, both independently and as partners. He knows the franchising business backwards and forwards, and understands the drivers that distinguish highly profitable enterprises from those that become just a job. As a franchise advisor, Todd has the critical experience to determine if the objectives of the franchisor and franchisee are aligned at all levels. In a franchise business, nothing compromises cash flows faster than nickel and dime fees in the fine print and/or a poorly structured franchisee/franchisor relationship. What is good for the franchisor may not be good for the franchisee! Todd is a tremendous resource in this capacity. Further, Todd has built several franchises from zero to multimillion revenue businesses, so he can also advise as a seasoned business operator. I highly recommend him."
David Friend
David Friend
Director at Principled Entrepreneurship Institute Kentfield
"Todd Mayo has proven to be an outstanding business associate. Through investigation, educating, mentoring, and support, I have admired and valued Todd's work with entrepreneurs immensely. Todd is best-in-class and has seen it all when it comes to franchising. Besides his professional expertise, I can speak first-hand that Todd is also a great human being and a model leader. Thank you, Todd, for the support you've given us throughout the years."

Ready to Build Something That's Yours? Your Next Chapter Starts Here

The thing I hear most from franchise owners is “I wish I had started earlier.” You don’t have to decide anything today. Start with the franchise fit quiz and see where you stand, or skip straight to a 1:1 conversation with me. – Todd